High-energy hype video.

For 15 years, as part of 1MISSION’s Bikes Fight Poverty charity ride, up to 120 cyclists would pedal from Phoenix to Puerto Peñasco, Mexico. 2 days, 2 countries, 200 miles. All to give families in poverty access to safe, secure housing. I wrote the script for this short, punchy promo and the filmmaker Jay Worsley took it from there. Warning: may raise blood pressure and make you want to do something crazy.